my services

I help brands, designers, and entrepreneurs turn ideas into eyewear collections from concept to ready to market.
Every step is guided by brand identity, quality and strategy, and by the brand ecosystem that shapes perception around your product.
Whether you're launching your own line or growing an existing brand, I offer tailored, hands-on support.

  • Brand Development: Naming, positioning, identity. I help define what makes your eyewear stand out with a strong Brand identity.
  • Design & Creative Direction: Shapes, materials and colors that speak your brand’s language. I work with your team or bring in trusted designers to define your Eyewear design.
  • Collection Planning: From the number of styles to pricing, we build a smart, cohesive product line that makes sense creatively and commercially.
  • Made in Italy Production: I manage the full process with top Italian factories, from prototype to final delivery. This is what I call Full production.
  • Sampling & Prototyping: Technical drawings, material sourcing, pre-production samples and final prototypes done right and delivered with precision.
  • Packaging & Accessories: Cases, boxes, cloths and displays, everything designed to reinforce your brand’s identity in a consistent way.
  • Brand Ecosystem & Perception: I build the ecosystem around your eyewear through visual language, communication, storytelling, packaging and retail assets, so the market reads the real value behind your product.
  • Launch Strategy: Price positioning, storytelling, distribution and support for agents, retailers and trade shows. All aligned with a focused Go-to-market strategy.

I connect vision, design and production with the brand ecosystem that shapes perception, so your eyewear is thoughtful, well-made and recognized for what it truly is.

Eyewear prototypes and measurement tools arranged on a white surface, representing precision and craftsmanship in eyewear design services.Prototipi di occhiali e strumenti di misurazione disposti su una superficie bianca, simbolo di precisione

Eyewear Services – From Concept to Final Collection

Tailored Eyewear Development and Brand Consulting

Creative Direction and Frame Design

Made in Italy Eyewear Production

Packaging, Accessories, and Go-to-Market Strategy

Three distinctive eyewear styles: round orange acetate sunglasses, lightweight metal aviator-style optical frame, and bold black injected aviator sunglasses. A curated selection showcasing functional design, aesthetics, and brand storytelling.

Eyewear Development Services: From Concept to Production

Three premium eyewear styles by 3Y3 World: yellow-lens metal sunglasses, bold black acetate optical frame, tortoiseshell round frame, and thick black injected sunglasses. Showcasing bold shapes, premium materials, and iconic design.

FREQUENTLY ASKED QUESTIONS

1. How does a collaboration with 3Y3 work? Every project begins with a conversation to understand your vision. From there, we structure the right path: from brand development and design to final production.

2. Can I create just a capsule collection or do I need a full brand? Both options are possible. Some clients start with a capsule to test the market, others build a full eyewear line. The process is tailored to your goals.

3. Do you only offer design, or also manage production? I offer a complete service, including technical development and Made in Italy production, thanks to trusted partnerships with top eyewear manufacturers.

4. How long does it take to develop a collection? It depends on the complexity of the project. On average, it takes between 60 days and 5 months to reach the final product, including design, prototyping, and production.

5. Do you also work with brands outside the fashion industry? Yes. I’ve worked with artists, athletes, and companies from different industries. The key is having a clear vision and the desire to build something unique.

6. Are all projects fully custom? Absolutely. Each collection is built around your specific needs, with a tailored approach at every stage: design, materials, and market positioning.

7. What materials can be used to make the eyewear? I mainly work with acetate, metal, and injected materials, but I'm open to exploring other options depending on the creative concept and project goals. Each material has specific characteristics in terms of aesthetics, comfort, durability, and positioning. The final choice is made together based on your brand’s vision and target.

8. What types of lenses can be fitted? The frames are compatible with all types of lenses: optical, sun, or clear. During development, we define the best option together based on the intended use, product identity, and positioning. Each frame is designed to offer maximum flexibility in lens selection, both functionally and aesthetically.

9. Do you only work with fashion brands, or also companies and individuals? I collaborate with a wide range of clients: fashion brands, independent designers, companies from other sectors, artists, and private individuals. I can develop full collections, custom capsules, or eyewear made as corporate gifts, promotional items, or personal projects. What matters most is having a vision to turn into a product even for a one-time occasion.

Woman wearing geometric round sunglasses and statement accessories – edgy eyewear style by 3Y3