I support brands, designers, and entrepreneurs through every stage of eyewear creation from concept to a market-ready product.
My approach blends creativity and strategy, with a clear focus on identity, quality, and positioning.

Whether you're launching your own line of sunglasses, developing a white-label capsule, or growing an existing eyewear brand, I offer tailored services built on real, hands-on industry experience.

Eyewear Brand Development
From brand naming to market positioning, I help define a distinctive identity for your eyewear project one that reflects your values and resonates with your audience.

Creative Direction & Eyewear Design
I collaborate with your team or bring in trusted creatives to design frames that embody your brand’s essence. Shape, material, and color are never random they tell your story and build your language.

Collection Planning
Together we shape the structure of the collection: number of models, materials, finishes, and pricing strategy always balancing creative vision and commercial logic.

Made in Italy Production Management
Thanks to long-standing partnerships with leading Italian eyewear manufacturers, I manage the entire production process from prototyping to final delivery.
You won't have to deal with multiple suppliers: I oversee everything, ensuring full control over quality, timelines, and consistency.

Sampling & Prototyping
Development of pre-production samples, technical files, material sourcing, color testing, and final prototypes all aligned with the highest industry standards.

Packaging & Accessories
Design and production of cases, boxes, cloths, and presentation tools that enhance the product experience and strengthen your brand identity.

Launch & Go-To-Market Strategy
Support with price positioning, distribution strategy, brand storytelling and visual rollout whether you're selling online, through retail partners, or private label channels.

I don’t just design eyewear I build iconic brands through sunglasses development, product identity, and creative vision.