In the eyewear world, true value isn’t measured solely by material quality or manufacturing precision.
What makes a pair of glasses truly memorable is its ability to reflect the identity of the brand it represents.

Too often, eyewear is treated as an add-on category: people start with the product and try to “attach” a brand later.
I do the exact opposite.
I always begin with who you are your aesthetics, tone of voice, visual codes, and the community that follows you.
Only then can we create a collection that doesn’t feel generic, but fully integrated into your brand universe.

Brand identity is what turns a frame into a natural extension of your style.

It’s what makes someone recognize a pair of sunglasses as yours even before seeing the logo.
Whether it's a creative capsule or a full collection, every detail must align with your identity: the shape of the frame, the color palette, the materials, textures, finishings, and even the packaging.

With over 18 years of experience in eyewear design, development, and creative direction, I know how to capture the essence of a brand and turn it into a product that is credible, original, and ready to sell.
I’ve worked with fashion brands, creative studios, artists, and corporate clients.

All different but with one goal in common

Creating eyewear that tells a story.