Over the past 18 years, I’ve learned how much a frame can say about a brand.
A silhouette can capture an idea, and the choice of materials or finishes can express more than words.

3Y3 was created with this in mind: eyewear should be treated with the same attention and strategy as any other part of a brand’s identity.

My role is not only to design glasses, but to help brands tell their story through eyewear.

This means:

Designing with meaning, not just following trends

Creating long-term value instead of short-lived collections

Building frames that people feel connected to, not just wear

If you’re here, you probably believe design should go deeper than aesthetics. You’re looking for clarity, direction, and impact.

That’s why 3Y3 exists: to transform ideas into products and brands into eyewear icons.

Turning brands into eyewear icons.