Over the past 18 years, I’ve seen how the right frame can elevate a brand.
How a silhouette can reflect a philosophy.
How materials, angles, and finishes can speak louder than any marketing campaign.

3Y3 is built on this belief: that eyewear deserves the same care, depth, and strategic thinking as every other element of a brand’s identity.

I don’t just help you make glasses.
I help you shape your brand through eyewear design.

This means:

Thinking in terms of narrative, not trends.
Creating long-term value, not disposable drops.
Building frames that people don’t just wear they connect with.

If you’re here, you already know that good design isn’t enough.
You’re looking for meaning. Direction. Impact.

That’s why 3Y3 exists.
To turn vision into product.
And brands into eyewear icons.

Turning brands into eyewear icons.