Designing eyewear means more than just sketching a shape.

It’s a process that balances creativity, functionality, and brand coherence.

At 3Y3, every design begins with a deep understanding of the brand identity, transforming values and vision into wearable geometry.

In eyewear, shapes speak.

A bold bridge conveys confidence.

A wide lens can evoke retro nostalgia or a modern edge.

Design must interpret and anticipate the aesthetic language the brand wants to express, while remaining true to its uniqueness.

But design is not only about style: it’s about ergonomics, balance, and proportion. It means thinking ahead to production, materials, and function. Every detail, from the nose pad to the temple, contributes to comfort and durability. And it’s exactly this combination of creative intuition and technical precision that turns a pair of glasses into an icon.

With 3Y3, designs and developments can be produced through collaboration between 3Y3 and your company, or through the factory design department, with whom 3Y3 collaborates based on shared concepts, and then transformed into development-ready technical drawings.

Whether it’s a bold capsule or a full collection, each frame is crafted to be recognizable, memorable, and perfectly aligned with your brand strategy.