Sunglasses Vending Machine

A fully customized vending machine selling sunglasses in 20 different colors, placed in nightclubs, bars, and high-traffic retail locations across Ibiza and Formentera.
It made eyewear fun, fast, and accessible perfect for spontaneous purchases in social settings.

The idea was patented and quickly became a hit, merging utility, visibility, and lifestyle into one bold retail concept.

It wasn’t just a sales tool it was an experience.

Successful Eyewear Projects by 3Y3: Innovation Meets Identity

Nightclub scene with people standing near a sunglasses vending machine illuminated in purple light, showcasing innovative retail solutions. Scena in discoteca con persone accanto a un distributore automatico di occhiali da sole illuminato

The Eyewear Yacht Store

A 16-meter boat transformed into a fully functional monobrand eyewear boutique.
The world’s first floating eyewear store a hybrid between concept store and art installation, sailing along Italy’s most exclusive coastlines.

A bold experiment in immersive retail that redefined what a "flagship" could mean.

Interior of a yacht transformed into a luxury eyewear store, combining innovation, elegance, and a unique retail experience.Interno di uno yacht trasformato in un negozio di occhiali di lusso, unendo innovazione, eleganza e un’esperienza retail

Monobrand Flagship Stores

I personally opened and managed 14 monobrand eyewear stores across Europe, Russia, and the Middle East — half directly owned, the rest developed through franchise partnerships.

From Portofino to Saint-Tropez, Milan to Dubai, and iconic destinations like Capri, Cannes, and Taormina, each location was curated with a unique retail concept tailored to its local clientele and the brand’s DNA.

sunglasses store in st Tropez with handmade eyewear made in italy

Suglasses for an Iconic Football Club

I developed a licensed sunglasses collection for one of the world’s most renowned football clubs. The project merged sport, style, and brand legacy, resulting in a line of eyewear that resonated with fans and fashion enthusiasts alike.
Sold across official club stores and select retailers, this capsule combined performance with identity a limited edition designed to make a statement on and off the field.

Person in sunglasses and red and black scarf at a sports stadium, viewing the field.

Collaboration with Universities

People discussing eyeglass designs with sketches and a chalkboard featuring various eyeglass frames.

I collaborated with top design and fashion schools in Milan, including Istituto Marangoni and Politecnico di Milano, leading workshops on eyewear design, branding, and market strategy.
Students developed full collections from sketch to prototype professionally produced and launched on the market.
This hands-on experience offered a complete view of the eyewear industry and allowed me to mentor emerging talent while exploring eyewear as a form of identity and design culture.