SUNGLASSES VENDING MACHINE

A fully customized vending machine selling sunglasses in 20 different colors, placed in nightclubs, bars, and high-traffic retail locations across Ibiza and Formentera.
It made eyewear fun, fast, and accessible perfect for spontaneous purchases in social settings.

The idea was patented and quickly became a hit, merging utility, visibility, and lifestyle into one bold retail concept.

It wasn’t just a sales tool it was an experience.

Nightclub scene with people standing near a sunglasses vending machine illuminated in purple light, showcasing innovative retail solutions. Scena in discoteca con persone accanto a un distributore automatico di occhiali da sole illuminato

  Eyewear Projects by 3Y3 – Custom Collaborations and Brand Launches

  Selected Works in Eyewear Design, Branding, and Production

  Tailor-Made Eyewear Collections
  Creative Collaborations with Fashion and Lifestyle Brands
  From Concept to Market-Ready Product

THE EYEWEAR YACHT STORE

A 16-meter boat transformed into a fully functional monobrand eyewear boutique.
The world’s first floating eyewear store a hybrid between concept store and art installation, sailing along Italy’s most exclusive coastlines.

A bold experiment in immersive retail that redefined what a "flagship" could mean.

Interior of a modern eyewear store displaying various eyeglasses on white shelves with a sleek black counter and large windows overhead.

MONOBRAND FLAGSHIP STORES

I personally opened and managed 14 monobrand eyewear stores across Europe, Russia, and the Middle East — half directly owned, the rest developed through franchise partnerships.

From Portofino to Saint-Tropez, Milan to Dubai, and iconic destinations like Capri, Cannes, and Taormina, each location was curated with a unique retail concept tailored to its local clientele and the brand’s DNA.

sunglasses store in st Tropez with handmade eyewear made in italy

SUNGLASSES FOR AN ICONIC FOOTBALL CLUB

I developed a licensed sunglasses collection for one of the world’s most renowned football clubs. The project merged sport, style, and brand legacy, resulting in a line of eyewear that resonated with fans and fashion enthusiasts alike.
Sold across official club stores and select retailers, this capsule combined performance with identity a limited edition designed to make a statement on and off the field.

Person in sunglasses and red and black scarf at a sports stadium, viewing the field.

COLLABORATION WITH UNIVERSITIES

I collaborated with top design and fashion schools in Milan, including Istituto Marangoni and Politecnico di Milano, leading workshops on eyewear design, branding, and market strategy.
Students developed full collections from sketch to prototype professionally produced and launched on the market.
This hands-on experience offered a complete view of the eyewear industry and allowed me to mentor emerging talent while exploring eyewear as a form of identity and design culture.

People discussing eyeglass designs with sketches and a chalkboard featuring various eyeglass frames.