I’m Alessandro Forte, a creative consultant and brand developer with over 18 years of experience in the eyewear and fashion industry.

My work is where product meets identity where a brand’s vision becomes visible through design.

I’ve always believed that eyewear isn’t just an accessory. It’s a silent statement. A way to communicate without speaking. That belief has shaped my entire career.

Over the years, I’ve co-founded and built two eyewear brands from scratch one of which positioned in the luxury market and distributed across some of the world’s most exclusive destinations. These weren’t just commercially successful sunglasses collections; they became part of culture, worn by international celebrities, stocked by top-tier concept stores, and featured in global fashion media.

My strength lies in connecting creativity with commercial direction. I know how to create eyewear that looks right, feels right, and sells because I’ve done it, from sketch to store, again and again. Whether it's acetate or injected frames, custom design or white label production, I’ve lived the full cycle: from a first drawing to a finished frame displayed in Saint-Tropez, Dubai, or Milan.

I’ve opened flagship stores, scaled franchise networks, secured eyewear licensing deals, and designed collections aligned with each brand’s DNA always with one goal: to create something iconic, not seasonal.

Today, I work independently with fashion brands, designers, and public figures to develop eyewear projects with meaning. Whether it’s a one-off creative collab, a capsule collection, or the foundation of a long-term brand, I offer tailored support that blends vision, design, sunglasses development, and business strategy.

3Y3 is the natural evolution of everything I’ve learned so far.
It’s not just a label. It’s a space where ideas become products and products become stories.

Because when the right vision meets the right design, a brand becomes an eyewear icon.