WHO 3Y3 AM

I’m Alessandro Forte, a creative consultant and brand developer with over 18 years in the eyewear and fashion industry.

I believe eyewear is not just an accessory but a statement of identity.

I’ve co-founded and built two eyewear brands, including a luxury label distributed worldwide, worn by international celebrities, stocked by top concept stores, and featured in global fashion media.

My experience covers the full cycle: from sketch to production, retail, and brand growth. I’ve launched flagship stores in luxury locations, expanded franchise networks, secured licensing deals, and designed collections that reflect each brand’s DNA.

Today, through 3Y3, I work with fashion brands, designers, and public figures to develop eyewear projects, from collaborations and capsules to long-term collections combining design, production, and business strategy.

3Y3 is the evolution of my path: a space where ideas become products and products become stories.
Because with the right vision and the right design, a brand becomes an eyewear icon.