Brand · Product · Production · Retail

TURNING BRANDS INTO EYEWEAR ICONS

From the first frame to factories, production, launch, international distribution and monobrand stores. 3Y3 brings the experience of having built eyewear brands for real.

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EYEWEAR BRAND BUILDING ✦ FRAME DESIGN ✦ ACETATE & MATERIALS ✦ TECHNICAL DEVELOPMENT ✦ MADE IN ITALY PRODUCTION ✦ RETAIL & DISTRIBUTION ✦ EYEWEAR BRAND BUILDING ✦ FRAME DESIGN ✦ ACETATE & MATERIALS ✦ TECHNICAL DEVELOPMENT ✦ MADE IN ITALY PRODUCTION ✦ RETAIL & DISTRIBUTION ✦

One person.

The experience of an entire
eyewear company.

From zero to a recognizable brand. I built products, selected factories, followed production, launched collections, opened stores and grew international distribution. I know every step because I have lived it.

18+Years creating eyewear brands

1,000+Retailers reached worldwide

14Monobrand stores opened internationally

Who I Am

ALESSANDRO
FORTE.

Full story on LinkedIn ↗

I’m an eyewear brand creator with over 18 years of experience building brands, products and retail projects from the ground up.

I co founded and grew a luxury eyewear brand from its first idea into an internationally recognizable name, distributed in more than 1,000 retailers, worn by global celebrities and supported by 14 monobrand stores.

I have lived every part of the process: product, factories, production, image, launch, distribution, retail and growth. Today I bring that complete experience to brands that want to create something credible and distinctive in eyewear.

I don’t advise from the outside. I build from within.

For fashion brands / A dedicated path01 / Eyewear development

YOUR BRAND.
IN EYEWEAR.

Thinking about an eyewear line for your fashion brand? Discover how I work from brand direction and collection planning to frame development and Made in Italy production.

Explore eyewear development for fashion brands ↗

Eyewear production
THE RIGHT FACTORY
FOR THE RIGHT PROJECT.

Made in Italy and selected international manufacturing, from factory selection and prototypes through production and quality control.

Selected projects from 18+ years

EXPERIENCE
MADE VISIBLE.

01 / Founded and built entirely by Alessandro Forte

Techno Studios

Not a client project. Techno Studios is a fashion and apparel brand conceived, founded, owned and built entirely by Alessandro Forte. From the original concept, naming, positioning and brand identity to the collections, creative direction, production, pricing, website, e-commerce, communication, content and sales strategy, every part of the brand was created and managed directly by him. The project also includes a dedicated eyewear line, bringing 3Y3’s eyewear expertise into the complete Techno Studios world.

02 / Music On eyewear project

Music On Shades

Starting from an acetate frame also used for Techno Studios, Alessandro developed the Music On version with its dedicated identity and logo. He selected the manufacturing partner, chose the frame and supervised the complete production process through to the finished product.

03 / Confidential luxury eyewear brand

American Luxury Eyewear Brand

For a confidential American luxury eyewear project, Alessandro supported the brand from its first definition through to launch. His work covered brand identity, purpose, storytelling, perceived value and positioning, payoff, manufacturing partner research and selection, model selection, frame design and product development, creating the foundations for a coherent luxury brand and collection.

04 / Confidential gaming eyewear brand

PC Gaming Eyewear Brand

For a confidential computer eyewear brand created for PC gaming, Alessandro supported the brand identity, factory research and selection, product research and selection, technical development and production. He followed the project through its operational growth, including the opening of its monobrand store.

05 / Patented retail concept

Sunglasses Vending Machine

A fully customized vending machine selling sunglasses in 20 colors across nightclubs, bars and high traffic locations in Ibiza and Formentera. Not simply a sales tool, but an experience.

06 / Immersive retail

The Eyewear Yacht Store

A 16 meter boat transformed into a monobrand eyewear boutique. The world’s first floating eyewear store sailed Italy’s most exclusive coastlines, redefining what a flagship could be.

07 / International retail

14 Monobrand Flagship Stores

Opened and managed across Europe, Russia and the Middle East. From Portofino to Saint Tropez, Milan to Dubai, Capri, Cannes and Taormina, every store reflected its market and the brand DNA.

Supporter with a red and black scarf watching a football match

08 / Licensing

Sunglasses for an Iconic Football Club

A licensed collection merging sport, style and brand legacy, sold through official club stores and selected retailers.

Students developing eyewear prototypes during a design workshop in Milan

09 / Education

Collaboration with Universities

Workshops with Istituto Marangoni and Politecnico di Milano. Students developed collections from first sketch to professionally produced prototypes and market launch.

What I actually build / 01—06

THE WHOLE
EYEWEAR WORLD.

Create the Brand

Identity, purpose, positioning, naming and a reason to be remembered.

Design the Collection

Frames, shapes, materials, colors, pricing and collection architecture.

Develop the Product

Technical drawings, material sourcing, samples and approved prototypes.

Lead Production ↗

The right manufacturing partners, selected around the product, positioning, quantities and target cost.

Build Its World

Storytelling, packaging, content, e-commerce and retail experience.

Launch & Grow

Go-to-market, trade shows, agents, retailers and distribution.

Frequently asked questions

BEFORE WE START.

01How does a collaboration with 3Y3 work?

Every project begins with a conversation. From there, we structure the right path from brand development and design to final production.

02Can I create a capsule collection?

Yes. Some clients start with a capsule to test the market, while others build a complete line. The process is tailored to your goals.

03Do you also manage production?

Yes. The service can include technical development and complete Made in Italy production through trusted manufacturers.

04How long does development take?

Depending on complexity, generally between 60 days and five months, including design, prototyping and production.

05Are all projects custom?

Yes. Every collection is built around the client’s identity, objectives, materials, target and positioning.

06Who can work with 3Y3?

Fashion brands, designers, eyewear companies, artists, public figures and businesses from other industries.

Every project begins with a conversation

HAVE AN
IDEA?

Tell me who you are and what you have in mind.
Let’s understand what we could create together.

info@3y3world.com ↗