MAKE EYEWEAR PART OF YOUR BRAND.
An eyewear line should feel like it could only belong to your brand. I help fashion brands turn their identity into frames, from the first direction through product development and production in Italy.
Tell me about your project ↗
YOUR BRAND
COMES FIRST.
A recognizable eyewear collection begins with the world your brand has already built: its audience, proportions, materials, price position and visual language.
Whether you have an early idea or a complete fashion collection, we define what eyewear should add to it and what the first line needs to achieve.
ONE PROCESS.
EVERY DECISION CONNECTED.
Direction
We identify the brand codes that should carry into eyewear and define the purpose, audience and position of the collection.
Collection
We plan the first styles, frame families, materials, colors and price architecture around a coherent offer.
Development
We translate the direction into frames, technical choices and prototypes, assessing fit, finish and production feasibility.
Production ↗
I select and manage the production route through Made in Italy or selected international manufacturing partners, according to the product, positioning, quantities and target cost.
BUILT FROM THE INSIDE.
I’m Alessandro Forte. Over 18 years in eyewear, I have worked across brand creation, product, factories, distribution and retail. I co-founded and grew an eyewear brand distributed through more than 1,000 retailers, with 14 monobrand stores.
Today I work directly with brands that want eyewear to be a credible part of their identity, not just another product carrying their logo.
Explore selected work ↗WHAT WOULD EYEWEAR LOOK LIKE IN YOUR WORLD?
Tell me about your brand, the collection you have in mind and where you are in the process.
Discuss your eyewear project ↗